TRADEMARK
Your brand says so much about your business - protect it, leverage it, and recognize it for the valuable asset that it is.
TRADEMARK
Your trademarks are your identity. They are how consumers learn to recognize you and come to trust you and the products and or services you provide. Your trademarks are valuable assets of your business, especially because they help grow your business both in terms of familiarity and profitability. Protecting your trademarks provides predictability in the marketplace and even allows you to expand into different markets. Something so important should be given great care and protected through trademark registration here in the U.S. and possibly abroad.
So, what types of things are eligible for trademark registration and protection? Any word, phrase/slogan, symbol, and design that identifies your goods or services. Words, letters, numbers or a combination of those without a specific font, size, color, or design can be protected and are called standard character trademarks. Special form trademarks can also be protected – these kinds of trademarks protect the look/visuals and are stylized, have designs, or are in color. Even the more unconventional may be eligible for trademark registration such as scents, sounds and colors. Just think of a well-known trademark and what comes to mind? McDonald’s, for example, one of the most ubiquitous brands immediately conjures images of golden arches, the colors yellow and red and the famous combination jingle and tagline, “Ba Da Ba Ba Bah, I’m lovin’ it®”.
If you are unsure of the potential IP your business has that can be protected or any aspects of trademark registration and prosecution, we can help. At Optima Law Group, we know how confusing and intimidating the trademark registration process can be, so we are here to assist you every step of the way by explaining the process and presenting you with options in a straightforward manner minus all of the dense legal verbiage. We also understand the unique needs of small businesses which is why we offer quality cost effective flat fee packages for most all of your trademark needs.
We provide comprehensive trademark services, including:
- Counseling – Consulting with you regarding various trademark matters including filing strategy, priority, market considerations, third-party considerations, etc.
- Searches – Searching existing trademarks to find if there are any potentially conflicting or similar marks.
- Domestic applications – Preparation and filing of trademark application with USPTO to obtain U.S. registration.
- Madrid Protocol applications (international) – Preparation and filing of Madrid Protocol application with WIPO to obtain international registration.
- Foreign applications – Coordinate with foreign legal counsel to obtain registration directly in selected country or countries.
- Renewals – Preparation and filing of required renewal documents with USPTO to keep trademark registration in good standing.
- Assignments – Preparation and recordation of assignment documents with USPTO to convey ownership from assignor to assignee.
- Monitoring – Surveillance of similar trademark applications filed by third parties and provided through a weekly report.
- Portfolio Management – Tracking all due dates and attending to the maintenance of all trademark applications/registrations to ensure they remain active and in good standing.
- Licensing – Negotiation of an agreement whereby a trademark owner allows another business to use the trademark for compensation on agreeable terms and conditions.
- Infringement – Protecting against others using your trademarks or defending your rights if you are accused of using someone else’s trademarks.
Let's Discuss How We Can add Value to your Business
It would be our pleasure to discuss your trademark matters. Send us a message and an experienced attorney will contact you for a complimentary consultation.